Expertise: Internet Marketing and Marketing StrategyIlana Herring has been affiliated with Sherri Petro and VPI Strategies since 2010. As founder of Ilana Marketing Inc., she provides strategic marketing, branding, and technology innovation to clients in the fields of education, small & family-owned businesses, technology start-ups, and media companies. She is sought out for market research and crafting strategic marketing plans. Her modus operandi is to collaborate with clients, clarify the unique selling proposition and leverage the strategic process to develop an actionable and dynamic marketing plan. She sees the real challenge (and fun) is in execution, analysis, and the decision process to create the return on investment for clients.
Ilana’s career has also taken her from the hallways of government and education to the byways of business. She has held positions as a legislative intern for a CA assemblyperson and in the CA Attorney General’s office. She has staffed the alumni office of a major university. She has been in administration by the side of the CEO of Palomar Pomerado Health. Ilana has also managed and worked in internet and healthcare entrepreneurial ventures. At the age of 27, Ilana became a Director of Marketing for California Miramar University where she:
- Developed an internet marketing campaign including retargeting, search engine optimization, and social media marketing resulting in new student enrollments for less cost than .edu industry average.
- Directed creative and negotiated lower rates on nationwide airline print advertising saving 75%.
- Planned, promoted and managed multiple special events including open houses, alumni networking events and workshops.
- Developed a successful local search marketing campaign strategically employing Google Places, Yahoo! Local, Yelp etc.