Access the FREE White Paper Here: From Jitterbug to Twitter: Motivating Each Generation To Buy Into Your Mission
Thank you for joining us on the webinar. Excerpt from this white paper:
“Communicating effectively is a most desired skill and yet we mess it up all the time! Whether we are communicating individually — face-to-face, via landline, cell, e-mail or text — or collectively through numerous marketing channels, we have issues. How can we make a connection to potential board members as well as clients, donors, volunteers, new employees, peers, supervisor, Executive Director or CEO if we don’t understand the psychology of their generation and cannot communicate in a way they can hear?
Let’s complicate the scenario even further. We are using the same language but we are talking in tongues! The same words mean different things to each generation.
Understanding where each generation is coming from is key to making a connection. We have clues from generational research that tell us what is important and what motivates each. As you create messaging to encourage subscription to your mission in many ways, keep this information in mind.”
Access the FREE White Paper Here: From Jitterbug to Twitter: Motivating Each Generation To Buy Into Your Mission