Strategy: Expansion! VPI Strategies Is Thriving

1sliderheadshotcompressEstablished in 1999, Sherri Petro’s generational consulting firm, VPI Strategies, is expanding with an office relocation, office addition and new partners.   After persevering through the lean economic years, the company is thriving with its smart growth strategy.

VPI Strategies works in the for-profit, nonprofit and government sectors. We have been certified Small Business 38021 in the state of CA for a decade. Since our inception as a strategy firm serving clients in southern CA, we have expanded into a more comprehensive set of services with projects both nationally and internationally. We have served clients all over the world — from Asia to Africa, from Washington to Florida, from New York City to Mexico City. VPI takes pride in developing solutions that are innovative, effective, practical, on time and on budget.  We’ve earned repeat clients who request services year after year.

Recently, we moved our southern CA office, formerly in Kearney Mesa, to Rancho Bernardo. Come visit us at 16935 West Bernardo Drive Ste. 233 San Diego, CA 92127. This ideal location was discovered by Sherri’s photographer seeking a place to shoot new photos for and Sherri was intrigued by the great energy, beautiful courtyard and family-managed property. Like VPI Strategies, the property management company employs and appreciates the strengths of multiple generations. A plus? The office is walking distance to Starbucks.

VPI also joined forces with Consultants to Management by opening a satellite Northern California office in Benicia. This waterside city in Solano County was chosen in part for its central location which affords VPI access to the entire bay area, from clients in Silicon Valley to government officials in Sacramento. Benicia’s significant historical legacy with the Pony Express also complements VPI’s commitment to communication, understanding the past and leveraging information for the future.

Living VPI’s commitment to understanding and appreciating the generations, we have a cadre of partner consultants from all four generations who are available to assist on client projects. From PhDs to new college graduates, we leverage their wisdom, knowledge, perspective and energy.  With expertise in multiple industries and functions, consultants cross-pollinate ideas to enhance organizational outcomes. Our generational knowledge allows us to solve business issues from a unique vantage point.  The combination of talent also helps us live our values of communication, accountability, creativity, objectivity and simplicity.  Check out who works with us now at

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